Here are some wonderful eco friendly pieces of clothing from Om Khadi and Atelier Om, India.
The fabric they use is called Khādī or khaddar. It originated in India as a fully hand crafted textile. It encompasses a lifestyle, a simple pure process of forming yarn and creating cloth by spinning and weaving by hand without electricity. The raw materials may be cotton, silk, or wool which are spun into threads on a spinning wheel called a charkha then made into a limited length of textile on a hand loom.
Khadi shot into prominence in 1920′s when the Indian political and spiritual leader Mahatma Gandhi began promoting the spinning of Khadi for rural self-employment and self-reliance in India. You can read all about the fabric, it’s history and look at the designs of the clothing at
I just love their style!!
I’m so excited to come across this unique eco friendly clothing label in India. Here is how they describe their company:
“Indigreen is a fusion of art, high fashion, eco friendly values, fair trade ethics and a heavy dose of Bollywood & Indian kitsch”.
The company was started by designer Nidhi S and entrepreneur Gaurav G. They are committed environmentalists having worked on campaigns to address climate change. Their business is:
- 100% eco friendly using certified organic cotton, bamboo and hand woven organic khadhi.
- Their artists receive a proper artist fee and their employees receive 4x the going rate in the local area.
- They use 100% safe high quality, non toxic, eco friendly paints
- They give back at least 10% of their profits to Local Indian NGOs working on sustainable development.
I just love their ideas, designs and the artwork!